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Terms of service

Version of 4 October 2026

1. Who we are

Harry-Up Marketing Efectivo S.L., tax ID (CIF) B86797313, with its registered office at Paseo de la Castellana 40, 8ª, 28046 Madrid, Spain, entered in the Registro Mercantil de Madrid, tomo 31.486, folio 94, sección 8, hoja M-566774, trading as Nombrada. Contact: hola@nombrada.com · +34 917 51 82 88.

2. Who this is for

Nombrada only contracts with businesses and self-employed professionals buying for their business activity. By paying you declare that you are contracting in that capacity. If that is not the case, please do not buy: we cannot provide the service to you as a consumer (except for the gift card, section 12).

3. What you are buying

What each plan includes in detail is on the pricing page, which forms part of these terms.

4. How to buy

  1. You fill in the form and we show you your cover.
  2. If you like it, you pay the setup fee. At that moment you accept these terms.
  3. We build the website and show it to you before publishing it.
  4. If you like it, you choose a plan and we publish it.

Before each payment you see the amount and what you are buying, and you can go back to correct any detail. The contract is made in Spanish (or in English, if you use the shop in English). We email you the confirmation of each payment and the invoice, and these terms are kept in your panel with the date on which you accepted them.

5. Prices, payments and non-payment

Prices do not include VAT or other applicable taxes, which are added at payment and on the invoice. Plans are charged in advance to the card you provide, through Stripe, and renew automatically at the end of each period until you cancel.

Annual plan: we email you at least 7 days before renewal, with the amount.

If a payment fails, we email you and our payment processor retries it over a few days. If it remains unpaid, the website is paused (not deleted) and comes back as soon as it is paid.

6. Price changes

We may change plan prices. We will email you at least 30 days before the change affects you, and the new price applies from the first renewal after that notice: never to a period already paid. If you do not agree, you can cancel before that renewal at no cost. Tax increases apply when they come into force.

7. The quality guarantee

Before paying anything you see the first page of your website, free: if you don't like it, we make you another one or you leave it there, without paying anything. That is the moment to back out. Once the setup fee is paid, we work on your website until it meets the standard we set: every website goes through an automated quality jury before we show it to you and, if it does not pass, we keep improving it, with our system or with a person from our team, at no cost to you and until we deliver it finished. That is why the setup fee is not refunded because an intermediate version falls short: what we owe you is the finished website. If for any reason we could not deliver it to you at all, we would refund the full setup fee.

If, once you see the finished website, something doesn't fit, before choosing a plan you can ask us once, in your own words, to change it, at no cost; after that, changes come with your plan's edits. If even then you don't want it, you don't choose a plan and you pay nothing more; the setup fee is not refunded, because it covers the work of building the website.

The add-ons you order once your website is built (your website in another language and the realistic AI photos) carry the same guarantee: they go through our checks before going onto your website and, if they don't pass, we keep improving them, with our system or with a person from our team, at no cost to you and until we deliver them finished. That is why they are not refunded because one attempt falls short; if for any reason we could not deliver them to you at all, we would refund what you paid for that add-on.

8. The website is made with artificial intelligence

The texts, the design and, if you do not provide photos, the illustrations of your website are generated by our system using artificial intelligence models, following the Tu Posicionamiento Web method. They are checked by automated gatekeepers and an automated jury, not by a person; only if the jury does not approve it does a person from our team finish it before we show it to you.

That is why we ask you to read it before choosing a plan and tell us if anything about your business is not true: a service you do not offer, a price, opening hours, a detail of your track record. We correct it at no cost. You are the one who knows your business, and you are responsible for what your website says about it once you publish it.

Your AI receptionist. If you buy it, we add a chat to your website that answers your visitors on your behalf. What it says about your business (services, opening hours, area, prices, how you work) comes only from what your website says and what you told us in the form. On top of that, so it answers like someone who knows your trade, we prepare with AI, from public sources, general knowledge of your sector and of the services you offer; it always presents this as general («in general…») and never as something your business does if your website doesn't say so. That sector part, without any of your data, may serve as a starting point for other businesses in the same trade. It introduces itself as an AI from the first message. Prices, only yours: it only gives the ones written on your website or in what you told us and, if there are none, invites people to contact you; it never gives market ranges or prices. For health businesses it only gives general information: it never diagnoses or assesses a specific case, and always refers to the professional. When someone wants a quote, an appointment or a call back, it asks for their name and phone number and sends them to your panel and your email, just like the contact form; it does not confirm appointments, bookings or prices: you do. Like any AI it can make mistakes or misunderstand a question, although it is built to say «I don't know» rather than make things up; that is why your website must be true and up to date (previous paragraph), and whatever it misses you will see in your panel, with the questions it couldn't answer. It costs $35 a month + tax, is paid monthly and has no lock-in. The first time you get 14 days free: we ask for the card when you start, but we charge nothing if you cancel before they end. It includes fair use of up to 300 conversations a month: if you go past it, we let you know and do not charge you more, although we may curb abusive use (bots or attacks). Before buying it you can try it free for 24 hours on your own website from your panel (only you can see it). It includes a private «For your team» link so your staff can ask about the trade and your services (up to 100 questions a day): share it only with your team; you can change it at any time from your panel and the old one stops working. It is switched on, off and cancelled from your panel; cancellation takes effect at the end of the paid month. If its payment fails or you cancel it, only the receptionist is switched off, not your website; if you cancel the website, the receptionist is cancelled with it.

9. Search engines and artificial intelligence

With the Your website + Google and AI customers plan, every month we carry out the work described on the pricing page so that your website appears in searches in your area and so that artificial intelligence assistants (ChatGPT, the answer Google shows above the results and others) can find it, understand it and cite it: one page for each service and for each search that can be won, written and organised so that a search engine and an AI can understand it, rewriting the ones that do not work, linking them together and sending you the report on the 1st of the month.

That work greatly increases the chances that your website moves up on Google and that AI assistants mention it, but the result does not depend on us alone. We commit to doing that work, not to achieving a specific result. We do not guarantee a position on Google or any other search engine, a number of visits, calls or customers, or that search engines or artificial intelligence assistants will show, mention or cite your website, because they decide that with their own criteria, which change without notice. Nor are we responsible for drops caused by those changes, by competitors or by the acts of third parties.

The search figures we show you are Google Ads measurements for your area, with their place and distance. We use them to decide which pages to make; they are not a forecast of visits.

10. The included domain

With the Your website + Google and AI customers plan we include the registration of one domain (.es or .com, at standard price) and its renewal for as long as you keep the plan.

11. Your content and your property

You guarantee that the data, texts, photos and logo you give us are yours or that you may use them, that you have the permission of the people who appear in your photos, and that your business is lawful.

What is yours: the texts, the data, the photos and the logo of your website. You can download them from your panel whenever you like, including during the 90 days after cancelling; after that they are deleted.

What belongs to Nombrada: the design, the layout, the code and the system that generates it. While you have a plan, you have the right to use them for your website; when you cancel, that right ends and the website is taken down. The code is not handed over.

Your designs as examples: the covers, logos and websites we make for you may appear on Nombrada as examples of our work, with your business name and a link to your website: free publicity for you. We never use your photos showing people. If you would rather not, write to us any time at hola@nombrada.com and we will take them down.

12. Withdrawal

As you are contracting as a professional, the right of withdrawal under consumer law does not apply. What you do have is the quality guarantee (section 7) and cancellation with no lock-in (section 15).

Exception, the gift card (when available): if you buy it as a private individual, you have 14 calendar days from purchase to return it without giving any reason, provided it has not been redeemed. Once it has been redeemed and the service has started with your express consent, and has been fully performed, you lose that right (article 103.a of the Spanish Consumer Protection Law).

13. Availability and backups

We host websites on the Cloudflare network and do everything reasonable to keep them online at all times, but we do not guarantee 100% availability: there may be outages due to maintenance, failures of our providers or causes beyond our control. We keep a copy of every version of your website.

14. Liability

We are responsible for carrying out the contracted work with due diligence. Our total liability to you, for any cause, is limited to what you have paid us in the 12 months before the event giving rise to it. We are not liable for loss of profit or loss of customers or business. These limits do not apply in the case of wilful misconduct or gross negligence on our part.

15. Cancellation

You can cancel whenever you like from your panel, with the same single click you used to sign up: no phone calls and nothing to explain. The website stays online until the end of the period already paid and is then taken down. The unused part of the period is not refunded.

We may terminate the service, with notice, if it is not paid (section 5) or if the website is used for anything unlawful, in which case we may take it offline immediately.

16. Personal data

How we process your data is explained in the privacy policy. And for the data of the people who write to you through your website, we act as data processor on your behalf: the rules are in the Annex: data processing agreement, which forms part of these terms and which you accept with them.

17. Changes to these terms

If we change them, we will email you at least 30 days in advance. If you do not agree, you can cancel before they come into force.

18. Governing law and courts

These terms are governed by Spanish law. For any dispute, both parties submit to the courts of the city of Madrid.

Annex: data processing agreement

Under article 28 of the General Data Protection Regulation (GDPR). It forms part of these terms and is accepted with them.

Parties. The customer (controller) and Harry-Up Marketing Efectivo S.L. — Nombrada (processor).

Subject matter. On the customer's behalf, Nombrada processes the personal data that visitors to the customer's website send through the contact form or other means on the website, including the «Your AI receptionist» chat if the customer has it (name, email, phone and whatever they write in the message or the chat), solely to store it and deliver it to the customer through their panel and by email and, in the chat, to answer on the customer's behalf. Chat conversations are not kept: only the contact details the visitor leaves and, for 180 days, the questions the receptionist couldn't answer.

Duration. For as long as the service lasts. On cancellation, the data is made available to the customer for 90 days and then deleted, except for anything the law requires us to keep.

Nombrada's obligations:

  1. To process the data only on the customer's instructions, which are those in these terms. If an instruction appears to breach the law, Nombrada will say so.
  2. To keep the data confidential, and to require confidentiality from anyone with access.
  3. To apply appropriate security measures: encryption in transit, restricted access to the data, a password-free panel with single-use links, access logs and backups.
  4. Sub-processors: the customer authorises the use of Cloudflare, Inc. (hosting, database, email delivery) and, if the customer buys «Your AI receptionist», Anthropic, PBC (the AI that answers the chat; it does not use those conversations to train its models). If a sub-processor is added or changed, Nombrada will notify the customer 30 days in advance and the customer may object by cancelling. Each sub-processor is bound by the same obligations as Nombrada.
  5. International transfers: Cloudflare and Anthropic may process data outside the European Economic Area. The transfer relies on the EU-US Data Privacy Framework (Cloudflare participates in it) or on the European Commission's standard contractual clauses.
  6. To help the customer respond to data subjects' requests (access, erasure, etc.): if someone makes such a request to Nombrada, it will pass it on to the customer without delay.
  7. To notify the customer without undue delay, and in any case within 48 hours, of any security breach affecting their data, with the information they need to report it.
  8. To make available to the customer the information needed to demonstrate compliance, and to allow reasonable audits, with prior notice and at the customer's expense.
  9. On termination, to return or delete the data, at the customer's choice.

The customer's obligations: to inform the visitors to their website (through their privacy policy, which Nombrada generates with their details and they review), to have a legal basis for the processing, and not to request special categories of data through their website (health data, for example) unless they have a legal basis for it.